Waste not!
Designing to encourage smarter consumption

Presented by Nikki Pfarr, Design Researcher & Strategist at Artefact

Why do people throw out things that they know are recyclable? Why does a smiley face on an energy bill change usage habits? What effect does labeling a trashcan “landfill” instead of “garbage” have on behavior? What would happen if you made a recycling slot machine?

Learn about how insights from behavioral economics and cognitive psychology can help us nudge people toward more sustainable and environmentally friendly habits. We’ll spend some time learning about key findings from behavior change research, and then apply this knowledge to design challenges relevant to the Seattle urban environment. No advanced knowledge required.

This workshop is for design students and professionals as well as individuals interested in sustainability. No experience or preparation is required.